New findings from Electrify Research reveal strong latent demand for electrified power trains among...

PRESS RELEASE – 17 July 2025

Write-ups of this (without the chart) featured in Mail, Independent ...

I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...

Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...

In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...

At Electrify Research, we’ve been tracking EV desirability by brand for the last two years via our ...

Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...

Tesla brand desirability drops sharply among homeowners across key markets

London, April 2025 New...

We’re often told about the shortcomings of home electrification as if to prove the concept will...

Why is the UK an outlier in home heating? While other countries have embraced a mix of...