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UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles
New research reveals strong latent demand for electrified powertrains
New research from Electrify...
Heat pumps lead on homeowner satisfaction
PRESS RELEASE – 17 July 2025
Write-ups of this (without the chart) featured in Mail, Independent ...
Is Energy Tech Getting Sexy?
I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...
What UK homeowners really think about climate change
Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...
Electric Evolution podcast
In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...
What is the "natural demand" for EVs?
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
More trouble for Tesla
Tesla brand desirability drops sharply among homeowners across key markets
London, April 2025 New...
See how network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Heat Pump Snippet 3/3: Heat Pumps, Spark Gaps and The Invisible Hand
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Heat Pump Snippet 2/3: When You Know, You Know: Intent
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...