Research Snippet #19 - Latent heat pump demand is ~4× higher in off-gas grid homes
Welcome to the latest in our Research Snippet series where I discuss low carbon technology from the...
Research Snippet #18 -The UK is nearing an inflection point on BEVs
The reasons people want to buy an electric vehicle are changing. In just 2 years the way consumers...
Research Snippet #17 - UK homeowners: we have a long way to go on home electrification
Are UK homeowners "culturally ready" to embrace home electrification? To find out, we need to...
Research Snippet #16 - Ironically positive electro-tech news: the market is polarising
By Edmund Hunt & Ben Marks
While most homeowners feel increasingly powerless about climate change,...
Research Snippet #15 - Use network effects to your advantage
By Ben Marks and Edmund Hunt
Customer acquisition in home electrification is expensive, so you need...
Research Snippet #14 - UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles
New findings from Electrify Research reveal strong latent demand for electrified power trains among...
Research Snippet #13 - Heat pumps lead on homeowner satisfaction
PRESS RELEASE – 17 July 2025
Write-ups of this (without the chart) featured in Mail, Independent ...
Research Snippet #12 - Is Energy Tech Getting Sexy?
I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...
Research Snippet #11 - What UK homeowners really think about climate change
Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...
Electric Evolution podcast
In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...