.png)
PRESS RELEASE – 17 July 2025
Write-ups of this (without the chart) featured in Mail, Independent and Standard amongst others.
New findings from Electrify Research’s Homeowner Electrification Tracker Study (HETS) show that UK homeowners with electric heat pumps are more satisfied with their heating than owners of any other type of heating system.
The HETS research shows that 94% of homeowners with a heat pump are either “satisfied” (44%) or “extremely satisfied” (50%). This compares to a total of 85% satisfaction for the most common heating system in the UK, the mains gas boiler.
Figure 1 Electrify Research - Homeowner Electrification Tracker Study (HETS) 2023-’25. Based on three waves of research (Oct ’24, Jan ’25 and April ’25) with representative samples of UK homeowners. Combined sample sizes by system type: Mains gas boiler- 2440; Electric storage heaters - 143, Electric heat pump - 125; Bottled gas / oil / wood / coal – 121; Shared system – 41 – indicative, small sample; District heating – 27 – indicative, small sample. All respondents confirmed involvement in major household purchasing decisions. Scores based on a standard 5-point satisfaction scale where top two boxes represent extremely satisfied and satisfied. Systems with fewer than 30 respondents are purely indicative
Electrify Research’s Homeowner Electrification Tracker Study (HETS), surveys over 3,000 homeowners quarterly across the UK, France, Germany, and the US. The satisfaction data is based on UK respondents over three waves of research (Oct ’24, Jan ’25 and April ’25) with representative samples of UK homeowners.
“Heat pump owners are actively pleased with the heating systems – more so than all other types of system we asked about,” said Ben Marks, Managing Director at Electrify Research. “heat pumps sometimes get a lot of criticism in the popular press, but when you talk to their owners, they’re generally delighted with them. This is important information that those considering the switch should consider as part of their decision-making process.”
Electrify Research’s work also covers France, Germany and the UK. In HETS, satisfaction rates are similarly high in the UK’s European peers, France and Germany, where heat pumps are also the leading heating system. Across both countries, 91% of users report being satisfied with their heat pump – compared to 81% for mains gas boilers.
The findings come at a critical time, after the UK government has just announced their Warm Homes Plan which is a comprehensive initiative to improve home energy efficiency, lower energy bills, and reduce carbon emissions. It includes funding for upgrades like heat pumps, insulation, and solar panels, with a focus on helping low-income households. The plan will involved a major government investment of £13.2 billion.
Heat pumps are very efficient and, vitally, they help households significantly reduce their carbon emissions. Sales of heat pumps are rapidly rising, with MCS reporting that April 2025 sales were higher than the same month in 2024 (4,761 sales in total).
Garry Felgate, Chief Executive of The MCS Foundation, a charity that supports the decarbonisation of homes, said, “This data is a valuable addition to the evidence base showing heat pumps aren’t just good for the planet – they are really liked by householders. Heat pumps provide affordable running costs, consistently comfortable temperatures, and the satisfaction of knowing that your heating is not contributing to climate change.
“Recent Government-led public information campaigns appear to have helped drive rising installations of heat pumps. Households must continue to be supported with information on how to install and operate heat pumps, so that more people can benefit from lower bills, increased comfort, and clean energy.”
These new findings align with previous research, including a 2023 study from Nesta showing that among people who have had a heat pump installed while living in their current home, 81% are as satisfied or more satisfied with heat pumps compared to their previous heating system.
Electrify Research
Electrify Research’s HETS study is the world's largest, most up-to-date insight tracker tool covering homeowner adoption, attitudes and 'path to purchase' across: heat pumps, EVs, solar, batteries, finance and energy providers. Built from 32,000 interviews with homeowners plus an additional 4,000 interviews every quarter in the UK, France, Germany and the US, HETS turns complex consumer behaviour into clear, actionable insights, helping organisations leading the home electrification transition improve their products, pricing, marketing, communications and policy.
Media Contact
Ben Marks
Managing Director, Electrify Research
ben.marks@electrifyresearch.co.uk
www.electrifyresearch.co.uk
Leave a Comment