--- title: HETS dashboard | Consumer data on low carbon technology description: Everything you need to find, target and convert the right customers. Here's what's inside HETS and how subscribers use it. image: https://www.electrifyresearch.co.uk/hubfs/website/HETS-share-image.jpg --- [Product](https://www.electrifyresearch.co.uk/product?hsLang=en) [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en) [Insights](https://www.electrifyresearch.co.uk/insights?hsLang=en) [About](https://www.electrifyresearch.co.uk/about-us?hsLang=en) [Contact](https://www.electrifyresearch.co.uk/contact?hsLang=en) [Book a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) The HETS dashboard # Everything you need to find, target and convert the right customers. Here's what subscribers get. [Book a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en)[View Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en) Filters Country Technology Compare by Waves Six attitudinal segments Illustrative dashboard view HETS lets you... ## Size markets, track trends, segment audiences and uncover the drivers of adoption. Transform homeowner insight into clear strategic advantage. Electrification Trailblazers Pragmatic Adopters Value Driven Greens Unplugged Greens Uncommitted Mainstream Denying Rejectors Topic Coverage Heat pumps, solar, batteries, EVs, Tariffs, Smart meters, Funding the tech, Energy retailer brands, Sustainability Insights Tech adoption, buyer journeys, attitudes, energy supplier brands – perceptual mapping and switching Territories UK, France, Germany, US Sample and frequency 4000 homeowners interviewed quarterly, 52,000 interviews to date. Country representative samples, incentivised respondents, full quality assurance Dashboard tools Built-in data visualisation including time series and overall charts. Precise “compare” and filter tools, chart exports, full notation, sample significance indicators, super-intuitive Segmentation Six part Latent Class Analysis driven model identifying: Electrification Trailblazers; Pragmatic Adopters; Value Driven Greens; Unplugged Greens; Uncommitted Mainstream; Denying Rejectors. ![HETS technical specification, page 1](https://www.electrifyresearch.co.uk/hubfs/website/HETS-tech-spec-page1.webp) Download the full HETS technical specification Complete form to receive the spec immediately by email. HETS features and benefits ## What you can do with HETS 01 ### Profile your audience Curious about the typical person considering a heat pump (or a BEV or solar)? HETS reveals who your intended audience really is: their demographics, psychographics, attitudes, motivations and barriers. You use this audience insight to focus the resources of your organisation on targeting the people most likely to be interested rather than wasting money on those who'll never buy. - Identify the most receptive groups for each technology. - Understand their values and preferences. - Build your own evidence-based personas for marketing, policy and product design, developing targeting strategies using messages that resonate with these groups. 02 ### Measure market trends Distinguish between long-term shifts and short-term noise thanks to HETS's quarterly tracking. - Tracking starts: August 2023 with consistent methodology. - Time series charts built into every question. - New data waves are updated promptly, meaning you're updated in near real time. 03 ### Size the prize HETS lets you determine the total addressable market for every category it covers. - 52,000 interviews to date providing statistically robust market sizing. - Purchase consideration and intent metrics to quantify likely demand. - Covers four territories (UK, France, Germany, US) to show differences by market. TAM 04 ### Measure network effects See how ownership of one technology accelerates others by looking at co-ownership and desired ownership by current adoption. This reveals how steep the "S curve" will be in each market and sub-market. - The multi-technology coverage in HETS means we can see how each technology impacts on the others. - By adding additional layers e.g. purchase intent, further filtering the sample, you get meaningful ways of estimating cross-sell opportunities. 05 ### Segment the audience Use HETS’ six attitudinal segments - from Electrification Trailblazers to Denying Rejectors - to see which audiences are worth pursuing and how they shift over time. Then follow up with filters / variables as proof points. Reveal hidden consumer groups based on shared attitudes to the climate, energy costs and energy myths. - Use custom filters to augment our segments, or create your own. - 29 "Comparison by" variables for granular audience profiling. - 98 custom filters allowing custom segment creation. 06 ### Analyse purchase journeys using AI What really motivates or blocks adoption? We believe the best way of finding out is by asking open, unprompted questions, allowing participants to explain, in their own words. We then take their answers and use LLMs with carefully researched code frames, to categorise the comments into structured, quant data. - Over 50,000 open ended comments captured and coded each quarter (half a million+ to date). - Reveals unprompted, authentic, top of mind consumer motivations. - LLMs create detailed parent/child coding structure allowing you to drill down into motivations around each technology (perceived benefits, drawbacks, drivers and barriers to purchase). 07 ### Understand the interplay between tariffs, energy suppliers and electro-tech Learn how homeowner choices around technology, tariffs and energy suppliers interact. - Energy suppliers: current and past brand relationships, brand awareness, competitive brand strengths and weaknesses, switching intent, satisfaction. - Tariffs: options currently used and preferred for the future. - Cross-analysis: filter results by technology adoption and purchase intent for deeper insight. £ ## Get in Touch to See HETS in Action [Book a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en)[View Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en) Insight to drive home electrification Navigation[Product](https://www.electrifyresearch.co.uk/product?hsLang=en)[Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en)[Insights](https://www.electrifyresearch.co.uk/insights?hsLang=en)[Homeowner insights](https://www.electrifyresearch.co.uk/homeowner-insights?hsLang=en)[About](https://www.electrifyresearch.co.uk/about-us?hsLang=en)[Contact](https://www.electrifyresearch.co.uk/contact?hsLang=en) Get in touch[ben.marks@electrifyresearch.co.uk](mailto:ben.marks@electrifyresearch.co.uk)+44 (0) 7957 221 633124 City Road, London EC1V 2NX Copyright © 2026 Electrify Research. All Rights Reserved.[Privacy Policy](https://www.electrifyresearch.co.uk/privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "Dataset", "alternateName" : "HETS", "creator" : { "@id" : "https://www.electrifyresearch.co.uk/#org", "@type" : "Organization", "name" : "Electrify Research", "url" : "https://www.electrifyresearch.co.uk/" }, "description" : "A continuous tracker of homeowners and low carbon technology: 52,000 homeowner interviews to date, with 4,000 interviewed every quarter across the UK, France, Germany and the US. Covers heat pumps, rooftop solar, EVs, home batteries, tariffs, smart meters, funding for the technology, energy supplier brands and sustainability. Includes 750,000 classified open-ended comments, 120 filters and comparators and a 6-part attitudinal segmentation, delivered through the HETS dashboard.", "isAccessibleForFree" : false, "keywords" : [ "home electrification", "low carbon technology", "heat pumps", "solar", "EVs", "home batteries", "energy tariffs", "consumer research" ], "license" : "https://www.electrifyresearch.co.uk/pricing-electrify-research", "measurementTechnique" : "Quarterly online survey of country-representative samples of homeowners", "name" : "HETS – Homeowner Electrification Tracker Study", "spatialCoverage" : [ "United Kingdom", "France", "Germany", "United States" ], "temporalCoverage" : "2023-07/..", "url" : "https://www.electrifyresearch.co.uk/product", "variableMeasured" : [ "Heat pump adoption", "Rooftop solar adoption", "Electric vehicle adoption", "Home battery adoption", "Energy tariffs", "Smart meters", "Energy supplier brand perception", "Purchase barriers and drivers" ] } ```