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Meet the Team

Ben Marks

Ben Marks

Founder and MD

Ben founded Electrify Research in May 2023 to bring high-quality, instantly accessible insights and tracking data to the home electrification market - helping to accelerate the diffusion of low carbon technology well beyond the early adopters. Ben has experience building and scaling research businesses and building strong customer relationships. He founded and led YouthSight for 18 years before exiting to Savanta in 2021-22. YouthSight ran the UK's largest youth access panel and five dashboard-based tracker studies serving over 100 UK universities and major brands including the BBC, HSBC, Puma, PwC and ITV. Ben holds a BA from Manchester University and an MBA from Bayes Business School, and is a Fellow of the Market Research Society (MRS).

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Misha Tsvelig

Data Visualisation Lead

Misha has 17 years of experience in insight and technology, specialising in interactive dashboards . He brings his  rich expertise to Electrify Research - making HETS data explorable, engaging and easy to act on. Before working with Electrify, Misha was Innovation Director at EasyInsights for five years followed by seven years as Senior Technical Architect at GfK, leading a team of engineers and developing insight solutions for Marketing & Consumer Intelligence including GfK’s flagship Brand Architect product.

Edmund

Edmund Hunt

Lead Research Consultant

Ed brings over 15 years of experience at the intersection of consumer insight and low-carbon technology. He has held senior roles at E.ON, Energy Systems Catapult and the Calisen Group, leading teams across domestic heat, flexibility services and retrofit. Edmund works closely with Electrify Research to help HETS subscribers translate data into clear strategic answers - quickly and effectively.

Latest insights

Hear our views

Explore our latest research on consumer behaviour, market trends, and the technologies shaping the energy transition. From debunking myths to uncovering key adoption drivers, we provide the insights you need to lead.

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Research Snippet #18 -The UK is nearing an inflection point on BEVs
Research Snippet #18 -The UK is nearing an inflection point on BEVs
By Ben Marks

The reasons people want to buy an electric vehicle are changing. In just 2 years the way consumers...

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Research Snippet #17 - UK homeowners: we have a long way to go on home electrification
Research Snippet #17 - UK homeowners: we have a long way to go on home electrification
By Ben Marks

Are UK homeowners "culturally ready" to embrace home electrification? To find out, we need to...

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Research Snippet #16 - Ironically positive electro-tech news: the market is polarising
Research Snippet #16 - Ironically positive electro-tech news: the market is polarising
By Ben Marks

By Edmund Hunt & Ben Marks

While most homeowners feel increasingly powerless about climate change,...

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Let’s shape the future of home electrification together

Have questions, ideas, or need more information? We’re here to help. Whether you’re looking to explore our insights, book a demo of the HETS Dashboard, or discuss how we can support your role in the energy transition, let’s start a conversation.

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