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Pricing
Flexible plans to power your strategy
Whether you’re just starting with homeowner insights or need comprehensive tools for your entire organisation, we have a plan to suit your needs. Explore our pricing options and choose the right level of access to drive your electrification goals.
- Annual subscription
£12,000
Access foundational data and insights to start understanding the market and driving change.
- Annual subscription
- 2 named users
- Full access to all sections: Heating, EVs, Solar & Batteries, Attitudes, Myths, Demographics
- Full access to hierarchical open ended comment analysis
- Full access to all country data: UK, France, Germany, US
- All back data since May 2023
- Four quarterly data updates providing near real time tracking
- All filter and compare functionality
£14,000
Unlock advanced tools including the full analysis suite to refine your approach and accelerate adoption.
- Annual subscription
- 2 named users
- Full access to all sections: Heating, EVs, Solar & Batteries, Attitudes, Myths, Demographics
- Full access to hierarchical open ended comment analysis
- Full access to all country data: UK, France, Germany, US
- All back data since May 2023
- Four quarterly data updates providing near real time tracking
- All filter and compare functionality
- FULL ANALYTICAL SUITE
- Full access to market segmentation
- Full access to key drivers analysis
- Full access to extended open-ended data analysis
£16,000
Empower your organisation with unlimited access, full analysis suite and two private questions for a year
- Annual subscription
- 10 named users
- Full access to all sections: Heating, EVs, Solar & Batteries, Attitudes, Myths, Demographics
- Full access to hierarchical open ended comment analysis
- Full access to all country data: UK, France, Germany, US
- All back data since May 2023
- Four quarterly data updates providing near real time tracking
- All filter and compare functionality
- FULL ANALYTICAL SUITE
- Full access to market segmentation
- Full access to key drivers analysis
- Full access to extended open-ended data analysis
- TWO PRIVATE QUESTIONS
- Two private questions added to the questionnaire with a full set of data analysis tables
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What our clients are saying
“The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business."
Head of Sustainable Mortgages
Top four UK Bank
“HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.”
Proposition Manager
Good Energy
Frequently asked questions
Explore our FAQs for more info on HETS and our subscription packages. Need more info? Contact us!
What is the Homeowners Electrification Tracker Study (HETS)?
HETS is the world’s largest market research tracker dedicated to home electrification. It surveys 16,000 homeowners annually across the UK, France, Germany, and the US, providing unparalleled insights into consumer behaviour, key drivers, and barriers to adoption for technologies like heat pumps, EVs, solar panels, and batteries.
How is the Essential Plan different from the Enhanced and Enterprise Plans?
The Essential Plan offers core access to foundational data and insights. The Enhanced Plan adds tools like key driver analysis and segmentation. The Enterprise Plan provides full access, including private questions and extended analysis, ideal for larger teams or comprehensive strategies.
Are there any additional costs beyond the subscription price?
All prices listed are exclusive of VAT. The costs include all the features specified in the chosen plan. There are no hidden fees, but if you require custom research or additional private questions, please contact us to discuss further options.
How often is the data updated?
The data is updated quarterly, ensuring you always have the most current insights to inform your strategy.
Can I upgrade my plan later?
Yes, you can upgrade your plan at any time. Simply get in touch with our team, and we’ll guide you through the process to ensure a seamless transition.
How many users can access the HETS dashboard?
The Essential and Enhanced Plans allow two named users, while the Enterprise Plan supports up to ten named users. If you need access for a larger team, please contact us to discuss custom options.
What is the filter and compare functionality?
The HETS dashboard includes advanced tools to filter data by demographics, geography, and time, allowing you to compare trends and identify actionable insights with ease.
How does the private questions feature work?
With the Enterprise Plan, you can add two private questions to the survey. These questions are tailored to your needs, and you’ll receive a full set of data analysis tables for your organisation’s exclusive use.
What support is included with my subscription?
All plans include onboarding and access to our support team to help you navigate the HETS dashboard. If you have specific needs or questions, we’re here to assist.
Can I see a demo before subscribing?
Absolutely! We offer demos to help you explore the HETS dashboard and understand how it can benefit your organisation. Contact us to book your demo today.
Transform your strategy in just 15 minutes
Book a quick demo of the HETS Dashboard at a time that suits you. See it in action, put it through its paces, and discuss any questions you may have. We’re happy to arrange a longer demo if you need a more in-depth session.
Get ready to supercharge your home electrification approach - book now and unlock actionable insights.