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What our clients are saying

good-energy-logo

HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.

Proposition Manager
Good Energy

Imaginary logo for top four UK bank

The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business.

Head of Sustainable Mortgages
Top four UK Bank

Who we help

Whatever your sector, subscribing to HETS will give you the insights you need to electrify homes faster.

Energy provider brands
Energy Provider Brands

How do you grow your customer base for smart tariffs, EVs, solar, batteries and heat pumps in a highly competitive market?

HETS helps you size your market, target the right segments and craft messaging to win customers. It shows how smart meters, tariffs and brand perceptions drive adoption – and maps mindsets and barriers to help you overcome objections and convert more customers.

 

Phone icon HEMS
Home Energy Management System (HEMS) brands

How do you become the go-to home energy management system provider when households choose heat pumps, solar, EVs and batteries?

HETS helps you size and prioritise the homeowner market, pinpoint those most likely to adopt and shape targeting and messaging to win. It tracks co-ownership, desired ownership, perceived benefits and drawbacks, and smart meter penetration in the UK, France, Germany and US – over time and by segment.

 

governments
Government & Policy

How do you design policies that accelerate heat pump, EV, solar, battery, flexible tariff and smart meter adoption?

HETS shows which households are least and most and least likely to adopt, giving you evidence to set the right incentives and levers needed to shift behaviour and focus support to maximise impact. HETS tracks adoption and key drivers over time, by segment and across territories, providing the vital context you need.

 

bank
Banks & Lenders

How do you grow your green loan book for heat pumps, solar, EVs and batteries?

HETS profiles the households most likely to adopt, showing where the biggest opportunities lie now and in the future. It gives you hard evidence from high-quality market research tracking to shape propositions, helping you identify, target and communicate with the best prospects in your portfolio.

It also provides the evidence you need to power your corporate affairs.

 

heat and solar
Heat Pump, Solar & Battery Brands and Major Installers

How do you grow sales of heat pumps, solar and batteries – creating consumer pull, helping your channels sell more effectively, and winning homeowners directly where you go to market yourself?

It maps adoption mindsets, barriers and triggers so you can position your products and equip your installer networks with the messages that move homeowners from interest to purchase.

EV
EV Manufacturers and Dealer Networks

How do you win EV sales growth in a market where success will belong to brands that understand how EVs integrate with the electrified home – and their close connection with growing adoption of solar, heat pumps, batteries and flexible tariffs?

Review saliency of every EV brand, understand how EVs fit into home electrification. Use Key Drivers Analysis to uncover the top purchase triggers. Use our qualitative insights to drill into perceptions around EVs, including benefits and barriers.

noun-board-meeting-4342551
Trade Associations

How do you give your members the evidence they need to grow adoption of heat pumps, solar, EVs and batteries – and strengthen your influence with policymakers?

HETS gives you trusted, independent evidence on homeowner adoption, usage and path to purchase for heat pumps, solar, EVs, batteries, flexible tariffs, smart meters and financing purchases – by segment, over time and across markets (UK, France, Germany and the US). It helps you brief members with high-quality insight, support lobbying with robust data, and even package access as a valuable member benefit.

Who we help

Whatever your sector, subscribing to HETS will give you the insights you need to electrify homes faster.

Energy Provider Brands

How do you grow your customer base for smart tariffs, EVs, solar, batteries and heat pumps in a highly competitive market?

HETS helps you size your market, target the right segments and craft messaging to win customers. It shows how smart meters, tariffs and brand perceptions drive adoption – and maps mindsets and barriers to help you overcome objections and convert more customers.

Home Energy Management System (HEMS) brands

How do you become the go-to home energy management system provider when households choose heat pumps, solar, EVs and batteries?

HETS helps you size and prioritise the homeowner market, pinpoint those most likely to adopt and shape targeting and messaging to win. It tracks co-ownership, desired ownership, perceived benefits and drawbacks, and smart meter penetration in the UK, France, Germany and US – over time and by segment.

Government & Policy

How do you design policies that accelerate heat pump, EV, solar, battery, flexible tariff and smart meter adoption?

HETS shows which households are least and most and least likely to adopt, giving you evidence to set the right incentives and levers needed to shift behaviour and focus support to maximise impact. HETS tracks adoption and key drivers over time, by segment and across territories, providing the vital context you need.

Banks & Lenders

How do you grow your green loan book for heat pumps, solar, EVs and batteries?

HETS profiles the households most likely to adopt, showing where the biggest opportunities lie now and in the future. It gives you hard evidence from high-quality market research tracking to shape propositions, helping you identify, target and communicate with the best prospects in your portfolio.

It also provides the evidence you need to power your corporate affairs.

Heat Pump, Solar & Battery Brands and Major Installers

How do you grow sales of heat pumps, solar and batteries – creating consumer pull, helping your channels sell more effectively, and winning homeowners directly where you go to market yourself?

It maps adoption mindsets, barriers and triggers so you can position your products and equip your installer networks with the messages that move homeowners from interest to purchase.

 

EV Manufacturers and Dealer Networks

How do you win EV sales growth in a market where success will belong to brands that understand how EVs integrate with the electrified home – and their close connection with growing adoption of solar, heat pumps, batteries and flexible tariffs?

Review saliency of every EV brand, understand how EVs fit into home electrification. Use Key Drivers Analysis to uncover the top purchase triggers. Use our qualitative insights to drill into perceptions around EVs, including benefits and barriers.

 

Trade Associations

How do you give your members the evidence they need to grow adoption of heat pumps, solar, EVs and batteries – and strengthen your influence with policymakers? 

HETS gives you trusted, independent evidence on homeowner adoption, usage and path to purchase for heat pumps, solar, EVs, batteries, flexible tariffs, smart meters and financing purchases – by segment, over time and across markets (UK, France, Germany and the US). It helps you brief members with high-quality insight, support lobbying with robust data, and even package access as a valuable member benefit.

What our clients are saying

"

HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.

good-energy-logo

Proposition Manager

Good Energy

"

The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business.

Imaginary logo for top four UK bank

Head of Sustainable Mortgages

Top four UK Bank

Insights

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Transform your strategy in just 15 minutes

Book a quick demo of the HETS Dashboard at a time that suits you. See it in action, put it through its paces, and discuss any questions you may have. We’re happy to arrange a longer demo if you need a more in-depth session.

Get ready to supercharge your home electrification approach - book now and unlock actionable insights.

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