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HETS coverage

TECHNOLOGIES TRACKED
  • Heat Pumps
  • Solar
  • Battery
  • EVs
  • Financial Support
  • Energy Providers
ADOPTION & DECISION JOURNEYS
  • Product awareness / understanding
  • Ownership / installation status
  • Purchase intent / likelihood
  • Perceived benefits / drawbacks
  • Motivations / barriers to adoption
  • Reasons for delay / rejection
  • Customer satisfaction / experience post-installation
TRENDS AND SEGMENTATION
  • Trends over time (since April 2023)
  • By country (UK, France, Germany, US)
  • Demographic splits (age, income, education, housing type, etc.)
  • Attitudinal segment (e.g. Electrification Trailblazers, Pragmatic
  • Adopters, etc)
SAMPLE
  • 32,000+ homeowners since April '23
  • 4,000 new interviews quarterly
  • Country representative - quotas for age & gender
  • Extensive quality checks
  • AI powered coding of open ended comments

The insights you need to empower change

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Who we help

Whatever your role, subscribing to HETS will give you the insights you need to electrify homes faster.

Energy provider
Energy providers

Anticipate demand, tailor tariffs, drive solar, battery and heat pump installations and personalise engagement via the Attitudinal Segmentation.

bank
Banks & lenders

Inform your loan product design and marketing strategies. Use Key Drivers Analysis and Segmentation to target the right products at the right consumers.

Heat pump
Heat pump OEMs & installers

Convert interest into action by using HETS to track consumer awareness, understand heat pump perceptions, decision barriers and purchase triggers.

governments
Government & policy

Track homeowner adoption trends, compare markets, identify barriers and design effective incentives backed by our Attitudinal Segmentation and Key Drivers Analysis.

EV charge point
Charge point operators

Get deeper insight into pain points around charging and EV purchase hesitancy. Reveal more opportunities to improve your marketing, engagement and network planning.

EV
EV OEMs and suppliers

Review saliency of every EV brand, understand how EVs fit into home electrification. Use Key Drivers Analysis to uncover the top purchase triggers. Use our qualitative insights to drill into perceptions around EVs, including benefits and barriers.

Features

HETS delivers accurate insights to drive the energy transition

 

User-friendly
dashboard

Instant, unlimited access to the powerful HETS dashboard with advanced analytical tools.

Comprehensive
technology coverage

Heat pumps, EVs, rooftop solar, and batteries— including key drivers, key barriers, path to purchase and myths.

Powerful benchmarking
& tracking

Compare trends across demographics, geographies, and time. Separate blips from true trends.

Unmatched sample
size

4,000 interviews and 50,000 open ended comments (all fully coded) every quarter across the UK, France, Germany, and the US.

International coverage

Stay informed with insights spanning four key markets.

Powerful analytics

Full attitudinal segmentation and key drivers analysis integrated into the dashboard.

What our clients are saying

“The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business."

Head of Sustainable Mortgages
Top four UK Bank

good-energy-logo

“HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.”

Proposition Manager
Good Energy

Insights

Your fast track to understanding the future

Explore our latest research on consumer behaviour, market trends, and the technologies shaping the energy transition. From debunking myths to uncovering key adoption drivers, we provide the insights you need to lead.

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What is the "natural demand" for EVs?
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Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...

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Electric Evolution podcast
Electric Evolution podcast
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In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...

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What UK homeowners really think about climate change
What UK homeowners really think about climate change
By Ben Marks

Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...

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Transform your strategy in just 15 minutes

Book a quick demo of the HETS Dashboard at a time that suits you. See it in action, put it through its paces, and discuss any questions you may have. We’re happy to arrange a longer demo if you need a more in-depth session.

Get ready to supercharge your home electrification approach - book now and unlock actionable insights.

Book a demo