top of page

The world's largest research tracking study into home electrification.

Unparalleled & instant consumer insight

into usage, attitude, and path to purchase

​Subscribe to the Home Electrification Trends Survey (HETS) and...​​

  • Inspire your strategic planning

  • Develop messaging that resonates

  • Instantly answer your difficult questions 

  • Zero-in on particular audiences

  • Advocate and join the public debate

  • Build a market-centred home electrification strategy.

Home Electrification Trends Survey (HETS) and...​​ Inspire your strategic planning Develop messaging that resonates Instantly answer your difficult questions Zero-in on particular audiences Advocate and join the public debate Build a market-centred home electrification strategy.
Home Electrification Trends Survey (HETS) and...​​ Inspire your strategic planning Develop messaging that resonates Instantly answer your difficult questions Zero-in on particular audiences Advocate and join the public debate Build a market-centred home electrification strategy.
Home Electrification Trends Survey (HETS) and...​​ Inspire your strategic planning Develop messaging that resonates Instantly answer your difficult questions Zero-in on particular audiences Advocate and join the public debate Build a market-centred home electrification strategy.

Electrify Research is a new insight agency dedicated to accelerating the electrification of homes through better understanding of homeowner decision-making. We run tracking surveys with consumers in multiple territories to discover what encourages or impedes faster adoption.

Home Electrification Trends Survey (HETS) is an international tracking study. It provides accurate and reliable insights on homeowner attitudes toward- and adoption of heat pumps, EVs, rooftop solar and batteries. We conduct thousands of interviews with homeowners in the UK, France, Germany, and the US every quarter. We offer the powerful HETS dashboard so subscribers can interrogate results instantly and in fine detail.

What We Offer

Our flagship Home Electrification Trends Survey (HETS) is an international tracking study. It provides accurate and reliable insights on homeowner attitudes toward- and adoption of heat pumps, EVs, rooftop solar and batteries.  We conduct thousands of interviews with homeowners in the UK, France, Germany, and the US every quarter.  We offer the powerful HETS dashboard so subscribers can interrogate results instantly and in fine detail. Subscribers get:

HETS provides instant and unlimited access to an easy to use online dashboard with powerful analytical tools.
User-Friendly Dashboard

HETS provides instant and unlimited access to an easy to use online dashboard with powerful analytical tools.

HETS addresses the key domestic electrification areas: heat pumps, EVs, rooftop solar and battery storage showing benefits / drawbacks; drivers and barriers to change, acceptance / rejection of myths.
Coverage of the key technologies & issues

HETS addresses the key domestic electrification areas: heat pumps, EVs, rooftop solar and battery storage showing benefits / drawbacks; drivers and barriers to change, acceptance / rejection of myths. 

HETS covers the UK, France, Germany and the US.
International Coverage

HETS covers the UK, France, Germany and the US.

HETS offers powerful benchmarking tools and time series charts throughout to differentiate the blips from the trends. Updated every quarter, HETS is always bang up to date.
Benchmarking & tracking

HETS offers powerful benchmarking tools and time series charts throughout to differentiate the blips from the trends.  Updated every quarter, HETS is always bang up to date.

Fast-changing consumer markets need accurate insights

Who We Help

Governments Shape public policy on home electrification with data-driven insights.
Governments
 

Shape public policy on home electrification with data-driven insights.

Utilities Align services with homeowners' changing electrification needs.
Utilities
 

Align services with homeowners' changing electrification needs.

Banks & Lenders Provide better-tailored products meeting your customers' precise needs.
Banks & Lenders

Provide better-tailored products meeting your customers' precise needs.

OEMs Get the product right for today's customers, not yesterday's. Quantify the varying needs of each market.
OEMs
 

Get the product right for today's customers, not yesterday's. Quantify the varying needs of each market.

Influencers & Academics Obtain invaluable insights driving your thought leadership.
Influencers & Academics

Obtain invaluable insights driving your thought leadership.

bottom of page