The world's largest, most up to date, market research platform for companies leading home electrification
HETS (Homeowner Electrification Tracker Study) is built for organisations driving home electrification. It tracks homeowner adoption, attitudes and the ‘path to purchase’ across heat pumps, EVs, solar, batteries, energy providers and consumer finance.
HETS provides the evidence base for better products, pricing, marketing, communications, resourcing and policy. It is based on 32,000 interviews, with 4,000 more added each quarter across the UK, France, Germany and the US.
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HETS coverage
TECHNOLOGIES TRACKED
- Heat Pumps
- Solar
- Battery
- EVs
- Financial Support
- Energy Providers
ADOPTION & DECISION JOURNEYS
- Product awareness / understanding
- Ownership / installation status
- Purchase intent / likelihood
- Perceived benefits / drawbacks
- Motivations / barriers to adoption
- Reasons for delay / rejection
- Customer satisfaction / experience post-installation
TRENDS AND SEGMENTATION
- Trends over time (since April 2023)
- By country (UK, France, Germany, US)
- Demographic splits (age, income, education, housing type, etc.)
- Attitudinal segment (e.g. Electrification Trailblazers, Pragmatic
- Adopters, etc)
SAMPLE
- 32,000+ homeowners since April '23
- 4,000 new interviews quarterly
- Country representative - quotas for age & gender
- Extensive quality checks
- AI powered coding of open ended comments
The insights you need to empower change
Consumers hold the key to the energy transition
Were we to fully embrace electrification in our homes and cars—through the adoption of heat pumps, rooftop solar, and EVs—we would reduce country carbon emissions by up to 30%. So far, the domestic transition has been led by engineers and policymakers, but it is consumers who will ultimately decide what they adopt and when. Yet, insights into their attitudes and preferences remain scarce. Without a clear understanding of consumer behaviour around home electrification, progress in policy, marketing, and sales will be far too slow.
Real market data, from real homeowners
We provide the clear understanding of consumer behaviour that you need to accelerate the transition. We survey thousands of homeowners in multiple markets every quarter, tracking and comparing their views on electrifying heat, adopting EVs, and installing solar, providing you with a solid evidence base on attitudes, usage and the 'path to purchase'.
Empower your strategy with consumer-centric data
Our HETS dashboard gives you the insights you need to act. You can visualise and analyse all the results so, whether you’re leading marketing, shaping policy, driving communications or designing products, you’ll have the market insights necessary to encourage, incentivise and motivate consumers to adopt home electrification technologies sooner, accelerating the energy transition and helping you achieve your goals.
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Who we help
Whatever your role, subscribing to HETS will give you the insights you need to electrify homes faster.
Energy providers
Anticipate demand, tailor tariffs, drive solar, battery and heat pump installations and personalise engagement via the Attitudinal Segmentation.

Banks & lenders
Inform your loan product design and marketing strategies. Use Key Drivers Analysis and Segmentation to target the right products at the right consumers.
Heat pump OEMs & installers
Convert interest into action by using HETS to track consumer awareness, understand heat pump perceptions, decision barriers and purchase triggers.

Government & policy
Track homeowner adoption trends, compare markets, identify barriers and design effective incentives backed by our Attitudinal Segmentation and Key Drivers Analysis.
Charge point operators
Get deeper insight into pain points around charging and EV purchase hesitancy. Reveal more opportunities to improve your marketing, engagement and network planning.
EV OEMs and suppliers
Review saliency of every EV brand, understand how EVs fit into home electrification. Use Key Drivers Analysis to uncover the top purchase triggers. Use our qualitative insights to drill into perceptions around EVs, including benefits and barriers.
Features
HETS delivers accurate insights to drive the energy transition
User-friendly
dashboard
Instant, unlimited access to the powerful HETS dashboard with advanced analytical tools.
Comprehensive
technology coverage
Heat pumps, EVs, rooftop solar, and batteries— including key drivers, key barriers, path to purchase and myths.
Powerful benchmarking
& tracking
Compare trends across demographics, geographies, and time. Separate blips from true trends.
Unmatched sample
size
4,000 interviews and 50,000 open ended comments (all fully coded) every quarter across the UK, France, Germany, and the US.
Powerful analytics
Full attitudinal segmentation and key drivers analysis integrated into the dashboard.
What our clients are saying
“The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business."
Head of Sustainable Mortgages
Top four UK Bank

“HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.”
Proposition Manager
Good Energy
Insights
Your fast track to understanding the future
Explore our latest research on consumer behaviour, market trends, and the technologies shaping the energy transition. From debunking myths to uncovering key adoption drivers, we provide the insights you need to lead.

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Transform your strategy in just 15 minutes
Book a quick demo of the HETS Dashboard at a time that suits you. See it in action, put it through its paces, and discuss any questions you may have. We’re happy to arrange a longer demo if you need a more in-depth session.
Get ready to supercharge your home electrification approach - book now and unlock actionable insights.