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What UK homeowners really think about climate change
Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...
Electric Evolution podcast
In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...
What is the "natural demand" for EVs?
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
More trouble for Tesla
Tesla brand desirability drops sharply among homeowners across key markets
London, April 2025 New...
See how network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Heat Pump Snippet 3/3: Heat Pumps, Spark Gaps and The Invisible Hand
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Heat Pump Snippet 2/3: When You Know, You Know: Intent
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
Heat Pump Snippet 1/3: Listening to Consumers on Cost
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Electrify Research helps Ambient make the case for smarter heat pump planning
Here's the short yet powerful report from the excellent Ambient that we were able to enhance with...
How misinformation is stalling the EV revolution
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...