Is Energy Tech Getting Sexy?
I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...
Welcome to the Electrify Research blog—your go-to resource for the latest trends, insights, and strategies in home electrification. From debunking myths to uncovering key drivers of adoption, our articles provide actionable knowledge to help you lead the energy transition.
I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...
Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...
In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
London, April 2025 New...
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Here's the short yet powerful report from the excellent Ambient that we were able to enhance with...