--- title: Home Electrification Insights | Electrify Research | Consumer Attitudes description: Consumer Attitudes | --- [Skip to content](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes#main-content) [![ER Logo Black autocrop -resized smaller-1](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png?width=130&height=64&name=ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png)](https://www.electrifyresearch.co.uk) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request) ## **Insights driving the home energy transition** Welcome to the Electrify Research blog where we feature insights and from HETS.   [know more](https://www.hubspot.com/) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request?uuid=63f8738c-57ce-4627-a7d1-807477cafc49) ##### Topic # Consumer Attitudes ![Research Snippet #19 - Latent heat pump demand is ~4× higher in off-gas grid homes](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Latent%20HP%20demand.png?width=370&height=220&name=Latent%20HP%20demand.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #19 - Latent heat pump demand is ~4× higher in off-gas grid homes](https://www.electrifyresearch.co.uk/blog/research-snippet-19-latent-heat-pump-demand-is-4-higher-in-off-gas-grid-homes) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 9 June, 2026 ***Welcome to the latest in our Research Snippet series where I discuss low carbon technology from the...*** [Read More](https://www.electrifyresearch.co.uk/blog/research-snippet-19-latent-heat-pump-demand-is-4-higher-in-off-gas-grid-homes) ![Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ChatGPT%20Image%20Apr%201%2c%202026%2c%2009_41_39%20AM.png?width=370&height=220&name=ChatGPT%20Image%20Apr%201%2c%202026%2c%2009_41_39%20AM.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 30 March, 2026 The reasons people want to buy an electric vehicle are changing. In just 2 years the way consumers... [Read More](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) ![Research Snippet #16 - Ironically positive electro-tech news: the market is polarising](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Jan-21-2026-02-20-10-3499-PM.png?width=370&height=220&name=image-png-Jan-21-2026-02-20-10-3499-PM.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #16 - Ironically positive electro-tech news: the market is polarising](https://www.electrifyresearch.co.uk/blog/research-snippet-16-good-news-for-clean-tech-suppliers-homeowners-are-giving-up-trying-to-save-the-planet) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 21 January, 2026 By [Edmund Hunt](https://www.linkedin.com/in/ehunt1/) & Ben Marks While most homeowners feel increasingly powerless about climate change,... [Read More](https://www.electrifyresearch.co.uk/blog/research-snippet-16-good-news-for-clean-tech-suppliers-homeowners-are-giving-up-trying-to-save-the-planet) ![Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Dec-12-2025-03-45-39-2058-PM.png?width=370&height=220&name=image-png-Dec-12-2025-03-45-39-2058-PM.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 15 December, 2025 By Ben Marks and Edmund Hunt Customer acquisition in home electrification is expensive, so you need... [Read More](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) ![Research Snippet #12 - Is Energy Tech Getting Sexy?](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Jul-17-2025-11-39-09-4034-AM.png?width=370&height=220&name=image-png-Jul-17-2025-11-39-09-4034-AM.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #12 - Is Energy Tech Getting Sexy?](https://www.electrifyresearch.co.uk/blog/is-energy-tech-getting-sexy) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 17 July, 2025 I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London... [Read More](https://www.electrifyresearch.co.uk/blog/is-energy-tech-getting-sexy) ![Research Snippet #11 - What UK homeowners really think about climate change](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Jul-09-2025-11-46-03-2644-AM.png?width=370&height=220&name=image-png-Jul-09-2025-11-46-03-2644-AM.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #11 - What UK homeowners really think about climate change](https://www.electrifyresearch.co.uk/blog/what-uk-homeowners-really-think-about-climate-change) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 9 July, 2025 Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes... [Read More](https://www.electrifyresearch.co.uk/blog/what-uk-homeowners-really-think-about-climate-change) ![Electric Evolution podcast](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Screenshot%202025-06-10%20122244.png?width=370&height=220&name=Screenshot%202025-06-10%20122244.png) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) ###### [Electric Evolution podcast](https://www.electrifyresearch.co.uk/blog/electric-evolution-podcast) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 12 June, 2025 In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the *Electric Evolution*... [Read More](https://www.electrifyresearch.co.uk/blog/electric-evolution-podcast) ![Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Feb-28-2025-11-28-07-0409-AM.png?width=370&height=220&name=image-png-Feb-28-2025-11-28-07-0409-AM.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 28 February, 2025 We’re often told about the shortcomings of home electrification as if to prove the concept will... [Read More](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) ![Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-4.png?width=370&height=220&name=image-png-4.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 18 February, 2025 Why is the UK an outlier in home heating? While other countries have embraced a mix of... [Read More](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) ![Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Picture1-2.png?width=370&height=220&name=Picture1-2.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent](https://www.electrifyresearch.co.uk/blog/if-you-know-you-know-how-heat-pump-familiarity-impacts-purchase-intent) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 31 January, 2025 *Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research* ¹ UK Knowledge... [Read More](https://www.electrifyresearch.co.uk/blog/if-you-know-you-know-how-heat-pump-familiarity-impacts-purchase-intent) ###### Blog Sidebar ###### Search Search ###### Category - [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) - [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) - [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) - [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) - [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) - [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) - [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) - [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) - [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) - [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) ###### Popular Post - [Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) - [Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) - [Research Snippet #13 - Heat pumps lead on homeowner satisfaction](https://www.electrifyresearch.co.uk/blog/heat-pumps-lead-on-homeowner-satisfaction) - [Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) - [Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) ###### Page: [1](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes/page/1) [2](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes/page/2) [Next](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes/page/2) [![Copy of Black and White Simple Fitness Mobile App Brand Guidelines Presentation (26)](https://www.electrifyresearch.co.uk/hubfs/Copy%20of%20Black%20and%20White%20Simple%20Fitness%20Mobile%20App%20Brand%20Guidelines%20Presentation%20(26).png)](https://www.electrifyresearch.co.uk/) ### Navigation - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) ###### Get in touch ### [ben.marks@electrifyresearch.co.uk](mailto:ben.marks@electrifyresearch.co.uk) + 44 (0) 7957 221 633   - - Copyright © 2026 Electrify Research All Rights Reserved. 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