Research Snippet #18 -The UK is nearing an inflection point for BEVs
The reasons people want to buy an electric vehicle are changing. In just 2 years the way consumers...
Topic
Consumer Attitudes
Research Snippet #16 - Ironically positive electro-tech news: the market is polarising
By Edmund Hunt & Ben Marks
While most homeowners feel increasingly powerless about climate change,...
Research Snippet #15 - Use network effects to your advantage
By Ben Marks and Edmund Hunt
Customer acquisition in home electrification is expensive, so you need...
Research Snippet #12 - Is Energy Tech Getting Sexy?
I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...
Research Snippet #11 - What UK homeowners really think about climate change
Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...
Electric Evolution podcast
In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution...
Research Snippet #7 - How network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
Research Snippet #4 - Listening to Consumers on Heat Pump Costs
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...