We think "natural demand" for EVs being underestimated.
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
Welcome to the Electrify Research blog—your go-to resource for the latest trends, insights, and strategies in home electrification. From debunking myths to uncovering key drivers of adoption, our articles provide actionable knowledge to help you lead the energy transition.
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
This piece was inspired by a conference I attended recently, hosted by NESTA (National...
The following article was published by Daily Research News Online, November 07 2023
New Market Research Agency, Electrify Research, Opens Its Doors
Electrify Research is dedicated to...