--- title: Home Electrification Insights | Electrify Research | Policy description: Policy | --- [Skip to content](https://www.electrifyresearch.co.uk/blog/tag/policy/page/1#main-content) [![ER Logo Black autocrop -resized smaller-1](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png?width=130&height=64&name=ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png)](https://www.electrifyresearch.co.uk) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request) ## **Insights driving the home energy transition** Welcome to the Electrify Research blog where we feature insights and from HETS.   [know more](https://www.hubspot.com/) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request?uuid=63f8738c-57ce-4627-a7d1-807477cafc49) ##### Topic # Policy ![Research Snippet #9 - What is the ](https://www.electrifyresearch.co.uk/hs-fs/hubfs/AI-Generated%20Media/Images/EVs.jpeg?width=370&height=220&name=EVs.jpeg) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #9 - What is the "natural demand" for EVs?](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 1 May, 2025 Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), [recently told...](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective/chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://committees.parliament.uk/oralevidence/15767/pdf/) [Read More](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective) ![Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-4.png?width=370&height=220&name=image-png-4.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 18 February, 2025 Why is the UK an outlier in home heating? While other countries have embraced a mix of... [Read More](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) ![Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Picture1-2.png?width=370&height=220&name=Picture1-2.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent](https://www.electrifyresearch.co.uk/blog/if-you-know-you-know-how-heat-pump-familiarity-impacts-purchase-intent) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 31 January, 2025 *Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research* ¹ UK Knowledge... [Read More](https://www.electrifyresearch.co.uk/blog/if-you-know-you-know-how-heat-pump-familiarity-impacts-purchase-intent) ![Research Snippet #4 - Listening to Consumers on Heat Pump Costs](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Picture1-1.png?width=370&height=220&name=Picture1-1.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #4 - Listening to Consumers on Heat Pump Costs](https://www.electrifyresearch.co.uk/blog/beyond-carbon-why-consumers-hesitate-on-heat-pumps) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 20 January, 2025 **If we want to sell more heat pumps, we need to start listening to consumers** Because home heating... [Read More](https://www.electrifyresearch.co.uk/blog/beyond-carbon-why-consumers-hesitate-on-heat-pumps) ![The UK Heat Pump Market – Challenges and Rays of Hope](https://www.electrifyresearch.co.uk/hs-fs/hubfs/15377a_80a08f9c314d44cc8511689f1d0cda0a~mv2.webp?width=370&height=220&name=15377a_80a08f9c314d44cc8511689f1d0cda0a~mv2.webp) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) ###### [The UK Heat Pump Market – Challenges and Rays of Hope](https://www.electrifyresearch.co.uk/blog/the-uk-heat-pump-market-challenges-and-rays-of-hope) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 16 December, 2024 ## **Challenges** This piece was inspired by a conference I attended recently, hosted by NESTA (National... [Read More](https://www.electrifyresearch.co.uk/blog/the-uk-heat-pump-market-challenges-and-rays-of-hope) ![YouthSight Founder Marks Launches Electrify Research](https://www.electrifyresearch.co.uk/hs-fs/hubfs/electrify-research-ben-marks-daily-mail.webp?width=370&height=220&name=electrify-research-ben-marks-daily-mail.webp) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) ###### [YouthSight Founder Marks Launches Electrify Research](https://www.electrifyresearch.co.uk/blog/youthsight-founder-marks-launches-electrify-research) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 21 November, 2024 The following article was published by Daily Research News Online, November 07 2023 [Original...](https://www.mrweb.com/drno/news35895.htm) [Read More](https://www.electrifyresearch.co.uk/blog/youthsight-founder-marks-launches-electrify-research) ![Electrify Research - launch - press release](https://www.electrifyresearch.co.uk/hs-fs/hubfs/electrify-research-ben-marks.webp?width=370&height=220&name=electrify-research-ben-marks.webp) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) ###### [Electrify Research - launch - press release](https://www.electrifyresearch.co.uk/blog/electrify-research-launch-press-release) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 21 November, 2024 New Market Research Agency, Electrify Research, Opens Its Doors **Electrify Research is dedicated to...** [Read More](https://www.electrifyresearch.co.uk/blog/electrify-research-launch-press-release) ###### Blog Sidebar ###### Search Search ###### Category - [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) - [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) - [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) - [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) - [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) - [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) - [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) - [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) - [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) - [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) ###### Popular Post - [Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) - [Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) - [Research Snippet #13 - Heat pumps lead on homeowner satisfaction](https://www.electrifyresearch.co.uk/blog/heat-pumps-lead-on-homeowner-satisfaction) - [Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) - [Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) ###### Page: [1](https://www.electrifyresearch.co.uk/blog/tag/policy/page/1) [![Copy of Black and White Simple Fitness Mobile App Brand Guidelines Presentation (26)](https://www.electrifyresearch.co.uk/hubfs/Copy%20of%20Black%20and%20White%20Simple%20Fitness%20Mobile%20App%20Brand%20Guidelines%20Presentation%20(26).png)](https://www.electrifyresearch.co.uk/) ### Navigation - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) ###### Get in touch ### [ben.marks@electrifyresearch.co.uk](mailto:ben.marks@electrifyresearch.co.uk) + 44 (0) 7957 221 633   - - Copyright © 2026 Electrify Research All Rights Reserved. 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