We think "natural demand" for EVs being underestimated.
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
Welcome to the Electrify Research blog—your go-to resource for the latest trends, insights, and strategies in home electrification. From debunking myths to uncovering key drivers of adoption, our articles provide actionable knowledge to help you lead the energy transition.
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
London, April 2025 New...
We’re often told about the shortcomings of home electrification as if to prove the concept will...
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
The myths and misconceptions about electric vehicles (EVs) and air source heat pumps (ASHPs)...