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Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
Snippet #4 - Listening to Consumers on Heat Pump Costs
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Electrify Research helps Ambient make the case for smarter heat pump planning
Here's the short yet powerful report from the excellent Ambient that we were able to enhance with...
Snippet #3 - How misinformation is stalling the EV revolution
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
Barclays’ Report Features HETS Data: Advancing Home Energy Efficiency Together
We’re thrilled to share that Barclays has utilized data from our Home Electrification Tracker...
The UK Heat Pump Market – Challenges and Rays of Hope
Challenges
This piece was inspired by a conference I attended recently, hosted by NESTA (National...
The Guardian: Do heat pumps work at freezing temperatures?
Guardian article by Jillian Ambrose uses Electrify Research data on homeowner buy-in to myths...
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Snippet #2 - Why consumer data needs to be central to your climate action toolkit
The 2050 illusion
When politicians reassure us they are ‘laser focused’ on achieving Net Zero by...
Snippet #1 - Myths and misinformation about EVs and heat pumps
The myths and misconceptions about electric vehicles (EVs) and air source heat pumps (ASHPs)...