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Research Snippet #16 - Ironically positive electro-tech news: the market is polarising
By Edmund Hunt & Ben Marks
While most homeowners feel increasingly powerless about climate change,...
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Research Snippet #15 - Use network effects to your advantage
By Ben Marks and Edmund Hunt
Customer acquisition in home electrification is expensive, so you need...
Research Snippet #14 - UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles
New findings from Electrify Research reveal strong latent demand for electrified power trains among...
Research Snippet #13 - Heat pumps lead on homeowner satisfaction
PRESS RELEASE – 17 July 2025
Write-ups of this (without the chart) featured in Mail, Independent ...
Research Snippet #12 - Is Energy Tech Getting Sexy?
I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...
Research Snippet #11 - What UK homeowners really think about climate change
Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes...
Research Snippet #10 - Tesla’s problems in Europe have only just begun
At Electrify Research, we’ve been tracking EV desirability by brand for the last two years via our ...
Research Snippet #9 - What is the "natural demand" for EVs?
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
Research Snippet #8 -More trouble for Tesla
Tesla brand desirability drops sharply among homeowners across key markets
London, April 2025 New...
Research Snippet #7 - How network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...