Research Snippet #9 - What is the "natural demand" for EVs?
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
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Research Snippet (2)
Research Snippet #8 -More trouble for Tesla
Tesla brand desirability drops sharply among homeowners across key markets
London, April 2025 New...
Research Snippet #7 - How network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
Research Snippet #4 - Listening to Consumers on Heat Pump Costs
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Research Snippet #3 - How misinformation is stalling the EV revolution
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
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Research Snippet #2 - Why consumer data needs to be central to your climate action toolkit
The 2050 illusion
When politicians reassure us they are ‘laser focused’ on achieving Net Zero by...
Research Snippet #1 - Myths and misinformation about EVs and heat pumps
The myths and misconceptions about electric vehicles (EVs) and air source heat pumps (ASHPs)...