Electrify Research is the leading authority on homeowners and the energy transition

Ben Marks

Founder and MD

Ben founded Electrify Research in May 2023 to bring high-quality, instantly accessible insights and tracking data to the home electrification market - helping to accelerate the diffusion of low carbon technology well beyond the early adopters. Ben has experience building and scaling research businesses and building strong customer relationships. He founded and led YouthSight for 18 years before exiting to Savanta in 2021-22. YouthSight ran the UK's largest youth access panel and five dashboard-based tracker studies serving over 100 UK universities and major brands including the BBC, HSBC, Puma, PwC and ITV. Ben holds a BA from Manchester University and an MBA from Bayes Business School, and is a Fellow of the Market Research Society (MRS).

Misha Tsvelig

Data Visualisation Lead

Misha has 17 years of experience in insight and technology, specialising in interactive dashboards. He brings his rich expertise to Electrify Research - making HETS data explorable, engaging and easy to act on. Before working with Electrify, Misha was Innovation Director at EasyInsights for five years followed by seven years as Senior Technical Architect at GfK, leading a team of engineers and developing insight solutions for Marketing & Consumer Intelligence including GfK’s flagship Brand Architect product.

Edmund Hunt

Lead Research Consultant - energy

Ed brings over 15 years of experience at the intersection of consumer insight and low-carbon technology. He has held senior roles at E.ON, Energy Systems Catapult and the Calisen Group, leading teams across domestic heat, flexibility services and retrofit. Edmund works closely with Electrify Research to help HETS subscribers translate data into clear strategic answers - quickly and effectively.

Louise Stacy

Lead Research Consultant - market research

Louise has over 20 years’ experience designing and delivering research and intelligence programmes. Trained at GfK in quantitative research and statistical methods, she has led projects for organisations including BT, Virgin Atlantic, BBC, Bayer and Coca-Cola, as well as working extensively across Whitehall. Her work spans energy and a range of other sectors, with particular expertise in audience understanding, behavioural insight and large-scale quantitative programmes combining survey, behavioural and market intelligence data to support strategic decision-making. Louise holds a BSc in Environmental Science from Queen Mary University of London and is a full member of the Market Research Society (MRS).