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Why consumer data needs to be a core part of your climate action toolkit
When politicians reassure us they are ‘laser focused’ on achieving Net Zero by 2050 be careful, because (like a good illusionist) they're
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Electrify Research Thinking
- Dec 12, 2023
Myths and misinformation about EVs and heat pumps
The myths and misconceptions about electric vehicles and air source heat pumps undermine consumer confidence and slow the adoption of the
- Nov 2, 2023
Electrify Research - launch - press release
Electrify Research is dedicated to accelerating the energy transition by tracking homeowner attitudes to an “everything electric” future.
- Sep 20, 2023
Together in Electric Dreams
I’ve been having a recurring electric dream for about 5 years. I’ve wanted to start a new market research agency dedicated to household elec
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