Electrify Research Thinking

3 days ago4 min read

How misinformation is stalling the EV revolution

Widespread misinformation about EVs has fostered confusion and scepticism, undermining consumer confidence and slowing the transition

4 days ago1 min read

Barclays’ Report Features HETS Data: Advancing Home Energy Efficiency Together

We’re thrilled to share that Barclays has utilized data from our Home Electrification Tracker Study (HETS) in their latest report,...

Oct 94 min read

The UK Heat Pump Market – Challenges and Rays of Hope

Challenges This piece was inspired by a conference I attended recently, hosted by NESTA (National Endowment for Science, Technology and...

May 211 min read

The Guardian: Do heat pumps work at freezing temperatures?

Guardian article by Jillian Ambrose uses Electrify Research data on homeowner buy-in to myths around heat pumps.