--- title: Insights | Electrify Research description: "Insights driving the home energy transition: research snippets, data stories and press releases from HETS." image: https://www.electrifyresearch.co.uk/hubfs/website/HETS-share-image.jpg --- [Product](https://www.electrifyresearch.co.uk/product?hsLang=en) [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en) [Insights](https://www.electrifyresearch.co.uk/insights?hsLang=en) [About](https://www.electrifyresearch.co.uk/about-us?hsLang=en) [Contact](https://www.electrifyresearch.co.uk/contact?hsLang=en) [Book a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Insights # Insights driving the home energy transition Welcome to the Electrify Research blog where we feature insights from HETS. [From bill payers to shoppers Featured From bill payers to shoppers... Energy. It's basically a market where suppliers supply and residents pay bills. In fact it's not really a market at all. There are very few ... By Ben Marks · Read More →](https://www.electrifyresearch.co.uk/blog/bill-payers-to-shoppers?hsLang=en) [All](https://www.electrifyresearch.co.uk/insights?hsLang=en)[Research Snippet](https://www.electrifyresearch.co.uk/insights?tag=research-snippet&hsLang=en)[Consumer Attitudes](https://www.electrifyresearch.co.uk/insights?tag=consumer-attitudes&hsLang=en)[Heat Pumps](https://www.electrifyresearch.co.uk/insights?tag=heat-pumps&hsLang=en)[EV](https://www.electrifyresearch.co.uk/insights?tag=ev&hsLang=en)[Sustainability](https://www.electrifyresearch.co.uk/insights?tag=sustainability&hsLang=en)[In The News/Press](https://www.electrifyresearch.co.uk/insights?tag=in-the-news-press&hsLang=en)[Electrify Research](https://www.electrifyresearch.co.uk/insights?tag=electrify-research&hsLang=en)[Policy](https://www.electrifyresearch.co.uk/insights?tag=policy&hsLang=en)[Myths & Misinformation](https://www.electrifyresearch.co.uk/insights?tag=myths-misinformation&hsLang=en)[solar](https://www.electrifyresearch.co.uk/insights?tag=solar&hsLang=en) [![No, BEV demand is not stalling – featured chart](https://www.electrifyresearch.co.uk/hubfs/Research%20Snippet%20-%20BEV%20Demand%20Growth%2001070926.png) Research Snippet #20 No, BEV demand is not stalling We're often told that EV demand is stalling. The chart below from HETS tracks a deliberately demanding measure... Ben Marks · 7 Sep 2026](https://www.electrifyresearch.co.uk/blog/research-snippet-20-no-bev-demand-is-not-stalling?hsLang=en)[![Latent heat pump demand is ~4× higher in off-gas grid homes – featured chart](https://www.electrifyresearch.co.uk/hubfs/Latent%20HP%20demand.png) Research Snippet #19 Latent heat pump demand is ~4× higher in off-gas grid homes Welcome to the latest in our Research Snippet series where I discuss low carbon technology from the consumer's... Ben Marks · 9 Jun 2026](https://www.electrifyresearch.co.uk/blog/research-snippet-19-latent-heat-pump-demand-is-4-higher-in-off-gas-grid-homes?hsLang=en)[![The UK is nearing an inflection point on BEVs – featured chart](https://www.electrifyresearch.co.uk/hubfs/ChatGPT%20Image%20Apr%201%2c%202026%2c%2009_41_39%20AM.png) Research Snippet #18 The UK is nearing an inflection point on BEVs The reasons people want to buy an electric vehicle are changing. In just 2 years the way consumers understand ... Ben Marks · 30 Mar 2026](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs?hsLang=en)[![UK homeowners: we have a long way to go on home electrification – featured chart](https://www.electrifyresearch.co.uk/hubfs/AI-Generated%20Media/Images/Draw%20a%20street%20with%20PVs%20on%20the%20roofs%20of%20houses%20%20But%20put%20flags%20on%20the%20roofs%20exactly%20where%20the%20PVs%20should%20be%20%20In%20terms%20of%20which%20flags%20the%20biggest%20portion.png) Research Snippet #17 UK homeowners: we have a long way to go on home electrification Are UK homeowners "culturally ready" to embrace home electrification? To find out, we need to compare the UK t... Ben Marks · 12 Mar 2026](https://www.electrifyresearch.co.uk/blog/research-snippet-17-uk-homeowners-have-a-long-way-to-go-on-home-electrification?hsLang=en)[![Ironically positive electro-tech news: the market is polarising – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-Jan-21-2026-02-20-10-3499-PM.png) Research Snippet #16 Ironically positive electro-tech news: the market is polarising By Edmund Hunt & Ben Marks While most homeowners feel increasingly powerless about climate change, the peo... Ben Marks · 21 Jan 2026](https://www.electrifyresearch.co.uk/blog/research-snippet-16-good-news-for-clean-tech-suppliers-homeowners-are-giving-up-trying-to-save-the-planet?hsLang=en)[![Use network effects to your advantage – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-Dec-12-2025-03-45-39-2058-PM.png) Research Snippet #15 Use network effects to your advantage By Ben Marks and Edmund Hunt Customer acquisition in home electrification is expensive, so you need every penn... Ben Marks · 15 Dec 2025](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage?hsLang=en)[![UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-Oct-03-2025-02-48-05-4258-PM.png) Research Snippet #14 UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles New findings from Electrify Research reveal strong latent demand for electrified power trains among homeowners... Ben Marks · 3 Oct 2025](https://www.electrifyresearch.co.uk/blog/uk-homeowners-ready-to-abandon-petrol-cars-for-electric-vehicles?hsLang=en)[![Heat pumps lead on homeowner satisfaction – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-Jul-25-2025-08-18-30-9925-AM.png) Research Snippet #13 Heat pumps lead on homeowner satisfaction PRESS RELEASE – 17 July 2025 Ben Marks · 25 Jul 2025](https://www.electrifyresearch.co.uk/blog/heat-pumps-lead-on-homeowner-satisfaction?hsLang=en)[![Growth in pragmatic adopters](https://www.electrifyresearch.co.uk/hubfs/image-png-Jul-17-2025-11-39-09-4034-AM.png) Research Snippet #12 Is Energy Tech Getting Sexy? I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London Climate Ac... Ben Marks · 17 Jul 2025](https://www.electrifyresearch.co.uk/blog/is-energy-tech-getting-sexy?hsLang=en)[![What UK homeowners really think about climate change – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-Jul-09-2025-11-46-03-2644-AM.png) Research Snippet #11 What UK homeowners really think about climate change Over the past two years, there’s been a subtle but worrying shift in UK homeowners’ attitudes toward climate c... Ben Marks · 8 Jul 2025](https://www.electrifyresearch.co.uk/blog/what-uk-homeowners-really-think-about-climate-change?hsLang=en)[![Electric Evolution podcast – featured chart](https://www.electrifyresearch.co.uk/hubfs/Screenshot%202025-06-10%20122244.png) Electrify Research Electric Evolution podcast In this episode, Ben Marks (Electrify Research founder) joins Liz Allan on the Electric Evolution podcast (epi... Ben Marks · 12 Jun 2025](https://www.electrifyresearch.co.uk/blog/electric-evolution-podcast?hsLang=en)[![Tesla’s problems in Europe have only just begun – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-May-30-2025-11-26-34-9058-AM.png) Research Snippet #10 Tesla’s problems in Europe have only just begun At Electrify Research, we’ve been tracking EV desirability by brand for the last two years via our Homeowner E... Ben Marks · 29 May 2025](https://www.electrifyresearch.co.uk/blog/teslas-problems-in-europe-have-only-just-begun?hsLang=en)[![What is the ](https://www.electrifyresearch.co.uk/hubfs/AI-Generated%20Media/Images/EVs.jpeg) Research Snippet #9 What is the "natural demand" for EVs? Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told Parliament... Ben Marks · 1 May 2025](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective?hsLang=en)[![More trouble for Tesla – featured chart](https://www.electrifyresearch.co.uk/hubfs/Picture1-4.png) Research Snippet #8 More trouble for Tesla Tesla brand desirability drops sharply among homeowners across key markets London, April 2025 New data from El... Ben Marks · 15 Apr 2025](https://www.electrifyresearch.co.uk/blog/more-trouble-for-tesla?hsLang=en)[![How network effects accelerate the home energy transition – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-Feb-28-2025-11-28-07-0409-AM.png) Research Snippet #7 How network effects accelerate the home energy transition We’re often told about the shortcomings of home electrification as if to prove the concept will never catch on... Ben Marks · 28 Feb 2025](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition?hsLang=en)[![Heat Pumps, Spark Gaps and The Invisible Hand – featured chart](https://www.electrifyresearch.co.uk/hubfs/image-png-4.png) Research Snippet #6 Heat Pumps, Spark Gaps and The Invisible Hand Ben Marks · 18 Feb 2025](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand?hsLang=en)[![Heat pump familiarity](https://www.electrifyresearch.co.uk/hubfs/Picture1-2.png) Consumer Attitudes Research Snippet #5: When You Know, You Know: Heat Pumps and Purchase Intent Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹ UK Knowledge Gap If you r... Ben Marks · 31 Jan 2025](https://www.electrifyresearch.co.uk/blog/if-you-know-you-know-how-heat-pump-familiarity-impacts-purchase-intent?hsLang=en)[![Listening to Consumers on Heat Pump Costs – featured chart](https://www.electrifyresearch.co.uk/hubfs/Picture1-1.png) Research Snippet #4 Listening to Consumers on Heat Pump Costs Ben Marks · 20 Jan 2025](https://www.electrifyresearch.co.uk/blog/beyond-carbon-why-consumers-hesitate-on-heat-pumps?hsLang=en)[![Electrify Research helps Ambient make the case for smarter heat pump planning – featured chart](https://www.electrifyresearch.co.uk/hubfs/ambient-1.png) Consumer Attitudes Electrify Research helps Ambient make the case for smarter heat pump planning Here's the short yet powerful report from the excellent Ambient that we were able to enhance with some data fr... Ben Marks · 19 Dec 2024](https://www.electrifyresearch.co.uk/blog/electrify-research-helps-ambient-make-the-case-for-smarter-heat-pump-planning?hsLang=en)[![How misinformation is stalling the EV revolution – featured chart](https://www.electrifyresearch.co.uk/hubfs/15377a_bd006c9eefd947978c269d00c8298f53~mv2.webp) Research Snippet #3 How misinformation is stalling the EV revolution A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading manufacturer... Ben Marks · 16 Dec 2024](https://www.electrifyresearch.co.uk/blog/how-misinformation-is-stalling-the-ev-revolution?hsLang=en)[![Barclays’ Report Features HETS Data: Advancing Home Energy Efficiency Together – featured chart](https://www.electrifyresearch.co.uk/hubfs/15377a_91c2c3ac817a42e2bad610cf74e47011~mv2.webp) Sustainability Barclays’ Report Features HETS Data: Advancing Home Energy Efficiency Together We’re thrilled to share that Barclays has utilized data from our Home Electrification Tracker Study (HETS) in ... Ben Marks · 16 Dec 2024](https://www.electrifyresearch.co.uk/blog/barclays-report-features-hets-data-advancing-home-energy-efficiency-together?hsLang=en)[![The UK Heat Pump Market – Challenges and Rays of Hope – featured chart](https://www.electrifyresearch.co.uk/hubfs/15377a_80a08f9c314d44cc8511689f1d0cda0a~mv2.webp) Electrify Research The UK Heat Pump Market – Challenges and Rays of Hope Challenges This piece was inspired by a conference I attended recently, hosted by NESTA (National Endowment fo... Ben Marks · 16 Dec 2024](https://www.electrifyresearch.co.uk/blog/the-uk-heat-pump-market-challenges-and-rays-of-hope?hsLang=en)[![The Guardian: Do heat pumps work at freezing temperatures? – featured chart](https://www.electrifyresearch.co.uk/hubfs/electrify-research-do-heat-pumps-work-freezing-temperature.webp) In The News/Press The Guardian: Do heat pumps work at freezing temperatures? Guardian article by Jillian Ambrose uses Electrify Research data on homeowner buy-in to myths around heat pump... Ben Marks · 16 Dec 2024](https://www.electrifyresearch.co.uk/blog/the-guardian-do-heat-pumps-work-at-freezing-temperatures?hsLang=en)[![Why consumer data needs to be central to your climate action toolkit – featured chart](https://www.electrifyresearch.co.uk/hubfs/11062b_b7002b503700468c8c2536725a7c7c6c~mv2%20(1).webp) Research Snippet #2 Why consumer data needs to be central to your climate action toolkit The 2050 illusion When politicians reassure us they are ‘laser focused’ on achieving Net Zero by 2050 be caref... Ben Marks · 16 Dec 2024](https://www.electrifyresearch.co.uk/blog/why-consumer-data-needs-to-be-central-to-your-climate-action-toolkit?hsLang=en)[![Myths and misinformation about EVs and heat pumps – featured chart](https://www.electrifyresearch.co.uk/hubfs/electrify-research-myths-misinformation-evs-heat-pump.webp) Research Snippet #1 Myths and misinformation about EVs and heat pumps The myths and misconceptions about electric vehicles (EVs) and air source heat pumps (ASHPs) undermine consume... Ben Marks · 16 Dec 2024](https://www.electrifyresearch.co.uk/blog/myths-and-misinformation-about-evs-and-heat-pumps?hsLang=en)[![YouthSight Founder Marks Launches Electrify Research – featured chart](https://www.electrifyresearch.co.uk/hubfs/electrify-research-ben-marks-daily-mail.webp) Electrify Research YouthSight Founder Marks Launches Electrify Research The following article was published by Daily Research News Online, November 07 2023 Original article Ben Marks... Ben Marks · 21 Nov 2024](https://www.electrifyresearch.co.uk/blog/youthsight-founder-marks-launches-electrify-research?hsLang=en)[![launch - press release – featured chart](https://www.electrifyresearch.co.uk/hubfs/electrify-research-ben-marks.webp) Electrify Research launch - press release New Market Research Agency, Electrify Research, Opens Its Doors Electrify Research is dedicated to acceleratin... Ben Marks · 21 Nov 2024](https://www.electrifyresearch.co.uk/blog/electrify-research-launch-press-release?hsLang=en)[![Together in Electric Dreams – featured chart](https://www.electrifyresearch.co.uk/hubfs/electrify-research-together-in-electric-dreams.webp) Sustainability Together in Electric Dreams I’ve been having a recurring electric dream for about 5 years. I’ve wanted to start a new market research agen... Ben Marks · 21 Nov 2024](https://www.electrifyresearch.co.uk/blog/together-in-electric-dreams?hsLang=en) No posts match your search. Load more Search Popular posts [1Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage?hsLang=en)[2Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand?hsLang=en)[3Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs?hsLang=en)[4Research Snippet #13 - Heat pumps lead on homeowner satisfaction](https://www.electrifyresearch.co.uk/blog/heat-pumps-lead-on-homeowner-satisfaction?hsLang=en)[5Research Snippet #19 - Latent heat pump demand is ~4× higher in off-gas grid homes](https://www.electrifyresearch.co.uk/blog/research-snippet-19-latent-heat-pump-demand-is-4-higher-in-off-gas-grid-homes?hsLang=en) Subscribe New HETS insights in your inbox. 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