--- title: UK homeowner demand for heat pumps, solar, EVs and batteries 2026 | HETS description: How many UK homeowners want solar, heat pumps, EVs and home batteries, and what drives and stops them. Headline findings from HETS, 52,000 homeowner interviews since 2023. image: https://www.electrifyresearch.co.uk/hubfs/website/HETS-share-image.jpg --- [Product](https://www.electrifyresearch.co.uk/product?hsLang=en) [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en) [Insights](https://www.electrifyresearch.co.uk/insights?hsLang=en) [About](https://www.electrifyresearch.co.uk/about-us?hsLang=en) [Contact](https://www.electrifyresearch.co.uk/contact?hsLang=en) [Book a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) UK homeowner electrification insights # HETS *Homeowner* Insights 2026 HETS shows you the homeowner mindset when it comes to low carbon technology. What they've got, what they might consider, when they might consider it, under what circumstances, what would drive them to purchase, and what will stop them from going ahead. HETS has interviewed 52,000 UK homeowners since July 2023. Last updated November 2026. [The next purchase](https://www.electrifyresearch.co.uk/homeowner-insights#next)[Solar](https://www.electrifyresearch.co.uk/homeowner-insights#solar)[Heat pumps](https://www.electrifyresearch.co.uk/homeowner-insights#heat-pumps)[Electric vehicles](https://www.electrifyresearch.co.uk/homeowner-insights#evs)[Home batteries](https://www.electrifyresearch.co.uk/homeowner-insights#batteries) Across technologies ## The next *purchase* ### Which UK homeowners are most likely to buy low carbon technology? Already own a low carbon technology? **Up to 5×** More in HETS Solar5.0× Heat pump EV Battery Homeowners who already own one low carbon technology are up to 5 times more likely to want another. Climate concern and electrification **45% v 23%** 45%23% Ready to electrifyThe rest By attitudinal segment More in HETS 45% of UK homeowners ready to electrify are very concerned about climate change, against 23% of the rest (down from 30%). **Which technology leads to which?** Who the next buyers are, and what moves them: that's in HETS. [See full HETS data](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Source: HETS, Electrify Research, May–August 2026. Solar ## Strong homeowner demand for *solar* ### How many UK homeowners want solar panels? Considering solar **18%** Homeowners considering solar 18% of UK homeowners are considering solar in the next three years. Very likely to buy **3.5%** Very likely Share of the 18% considering solar More in HETS 3.5% of UK homeowners are very likely to buy solar: about 200,000 homes a year. Solar intent **UK growing** UK More in HETS The UK is the only one of four markets where firm solar intent has risen for two years. Lower costs v environment **60% v 25%** Lower bills*60%* Environment*25%* More in HETS 60% of UK homeowners who want solar want it for lower bills. A quarter want it for the environment. Main barrier **3 in 4** Cost*75%* More in HETS 3 in 4 UK homeowners considering solar say cost is holding them back. **Who's ready to buy?** What's stopping the rest, and how it moves month by month: that's in HETS. [Request a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Source: HETS, Electrify Research, May–September 2026. Heat pumps ## A bigger market than it *looks* ### How many UK homeowners want a heat pump? Ready to buy a heat pump **4%** *4%*UK More in HETS 4% of UK homeowners are ready to buy a heat pump, against much higher proportions in France, Germany and the US. Hidden demand **26%** 26% More in HETS 26% of UK homeowners are as ready for a heat pump as French or German buyers. Considering a heat pump **11%** Homeowners considering a heat pump 11% of UK homeowners are considering a heat pump in the next three years. Off the gas grid **4×** Mains gas Off grid More in HETS Off-gas-grid homeowners show 4 times the high-conviction heat pump demand of homes on mains gas. Distressed purchasers **67%** 67% More in HETS 67% of UK homeowners will only replace their boiler when it fails. **Who are the 26%?** And how to reach them before the boiler breaks: that's in HETS. [See full HETS data](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Source: HETS, Electrify Research, May–September 2026. Electric vehicles ## The objection has *moved* ### How many UK homeowners want an electric vehicle? Considering an EV **21%** Homeowners considering an EV 21% of UK homeowners are considering an EV in the next three years. Very likely to buy **10%** Very likelyOthers considering 10% of UK homeowners are very likely to buy an EV in the next three years. Top objection **Range** 1. **1**Range*Top worry* 2. **2** 3. **3** 4. **4** Charging points: down 18 points in three years More in HETS Range is now the top EV objection. Worries about charging points are down 18 points in three years. **Which homeowners are buying next?** And what would tip the rest: that's in HETS. [Request a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Source: HETS, Electrify Research, May–September 2026. Home batteries ## A knowledge gap, not a *no* ### Why do UK homeowners buy home batteries? Not an eco play **2%** Environment*2%* More in HETS Only 2% of UK battery owners say they bought one for the environment. Don't know enough **42%** Knowledge gap*42%* More in HETS 42% of UK homeowners who don't want a battery say they don't know enough about them. Would consider an instalment plan **30%** Instalment plan*30%* More in HETS 30% of UK homeowners considering a battery would use an instalment plan. **Who buys batteries?** What they pair them with, and how to close the knowledge gap: that's in HETS. [See full HETS data](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Source: HETS, Electrify Research, October 2026. Questions ## Frequently asked *questions* What is HETS? HETS (the Homeowner Electrification Tracker Study) is a continuous survey of homeowners in the UK, France, Germany and the US, run by Electrify Research. It has interviewed 52,000 UK homeowners since July 2023 about solar, heat pumps, electric vehicles and home batteries. How many UK homeowners want solar panels? 18% of UK homeowners are considering solar in the next three years, and 3.5% are very likely to buy: about 200,000 homes a year. How many UK homeowners want a heat pump? 11% of UK homeowners are considering a heat pump in the next three years. 4% are ready to buy, against much higher proportions in France, Germany and the US. How many UK homeowners want an electric vehicle? 21% of UK homeowners are considering an EV in the next three years, and 10% are very likely to buy. Why do UK homeowners buy home batteries? Not for the environment: only 2% of battery owners give that as the reason. 42% of those who don't want one say they don't know enough about them. Which homeowners are most likely to buy low carbon technology? Those who already own one. Owning one low carbon technology makes a homeowner up to 5 times more likely to want another. ### Get new HETS *findings* by email A short note when we publish new homeowner insights. ### Homeowners only The people who can actually change their homes. ### Intent, not just ownership What they want, why, and what's stopping them. ### Four markets UK, France, Germany and US, tracked since July 2023. ## Want to see the data in *action*? Book a 30-minute chat to see HETS and how it could help you. [Book a demo](https://www.electrifyresearch.co.uk/book-a-demo?hsLang=en) Insight to drive home electrification Navigation[Product](https://www.electrifyresearch.co.uk/product?hsLang=en)[Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research?hsLang=en)[Insights](https://www.electrifyresearch.co.uk/insights?hsLang=en)[Homeowner insights](https://www.electrifyresearch.co.uk/homeowner-insights?hsLang=en)[About](https://www.electrifyresearch.co.uk/about-us?hsLang=en)[Contact](https://www.electrifyresearch.co.uk/contact?hsLang=en) Get in touch[ben.marks@electrifyresearch.co.uk](mailto:ben.marks@electrifyresearch.co.uk)+44 (0) 7957 221 633124 City Road, London EC1V 2NX Copyright © 2026 Electrify Research. All Rights Reserved.[Privacy Policy](https://www.electrifyresearch.co.uk/privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "Dataset", "creator" : { "@type" : "Organization", "name" : "Electrify Research", "url" : "https://www.electrifyresearch.co.uk" }, "dateModified" : "2026-11", "description" : "Headline findings on UK homeowner intent, drivers and barriers for solar, heat pumps, electric vehicles and home batteries.", "name" : "HETS Homeowner Insights 2026", "spatialCoverage" : [ "United Kingdom", "France", "Germany", "United States" ], "temporalCoverage" : "2023-07/2026-10" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "HETS (the Homeowner Electrification Tracker Study) is a continuous survey of homeowners in the UK, France, Germany and the US, run by Electrify Research. 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