--- title: Home Electrification Insights | Electrify Research | EV description: EV | --- [Skip to content](https://www.electrifyresearch.co.uk/blog/tag/ev/page/1#main-content) [![ER Logo Black autocrop -resized smaller-1](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png?width=130&height=64&name=ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png)](https://www.electrifyresearch.co.uk) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request) ## **Insights driving the home energy transition** Welcome to the Electrify Research blog where we feature insights and from HETS.   [know more](https://www.hubspot.com/) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request?uuid=63f8738c-57ce-4627-a7d1-807477cafc49) ##### Topic # EV ![Research Snippet #20 -No, BEV demand is not stalling](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Research%20Snippet%20-%20BEV%20Demand%20Growth%2001070926.png?width=370&height=220&name=Research%20Snippet%20-%20BEV%20Demand%20Growth%2001070926.png) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #20 -No, BEV demand is not stalling](https://www.electrifyresearch.co.uk/blog/research-snippet-20-no-bev-demand-is-not-stalling) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 7 September, 2026 We're often told that EV demand is stalling. The chart below from HETS tracks a deliberately... [Read More](https://www.electrifyresearch.co.uk/blog/research-snippet-20-no-bev-demand-is-not-stalling) ![Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ChatGPT%20Image%20Apr%201%2c%202026%2c%2009_41_39%20AM.png?width=370&height=220&name=ChatGPT%20Image%20Apr%201%2c%202026%2c%2009_41_39%20AM.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 30 March, 2026 The reasons people want to buy an electric vehicle are changing. In just 2 years the way consumers... [Read More](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) ![Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Dec-12-2025-03-45-39-2058-PM.png?width=370&height=220&name=image-png-Dec-12-2025-03-45-39-2058-PM.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 15 December, 2025 By Ben Marks and Edmund Hunt Customer acquisition in home electrification is expensive, so you need... [Read More](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) ![Research Snippet #14 - UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Oct-03-2025-02-48-05-4258-PM.png?width=370&height=220&name=image-png-Oct-03-2025-02-48-05-4258-PM.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #14 - UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles](https://www.electrifyresearch.co.uk/blog/uk-homeowners-ready-to-abandon-petrol-cars-for-electric-vehicles) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 3 October, 2025 New findings from Electrify Research reveal strong latent demand for electrified power trains among... [Read More](https://www.electrifyresearch.co.uk/blog/uk-homeowners-ready-to-abandon-petrol-cars-for-electric-vehicles) ![Research Snippet #10 - Tesla’s problems in Europe have only just begun](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-May-30-2025-11-26-34-9058-AM.png?width=370&height=220&name=image-png-May-30-2025-11-26-34-9058-AM.png) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #10 - Tesla’s problems in Europe have only just begun](https://www.electrifyresearch.co.uk/blog/teslas-problems-in-europe-have-only-just-begun) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 30 May, 2025 At Electrify Research, we’ve been tracking EV desirability by brand for the last two years via our [...](https://www.electrifyresearch.co.uk/) [Read More](https://www.electrifyresearch.co.uk/blog/teslas-problems-in-europe-have-only-just-begun) ![Research Snippet #9 - What is the ](https://www.electrifyresearch.co.uk/hs-fs/hubfs/AI-Generated%20Media/Images/EVs.jpeg?width=370&height=220&name=EVs.jpeg) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #9 - What is the "natural demand" for EVs?](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 1 May, 2025 Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), [recently told...](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective/chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://committees.parliament.uk/oralevidence/15767/pdf/) [Read More](https://www.electrifyresearch.co.uk/blog/is-natural-demand-for-evs-being-underestimated-our-consumer-research-perspective) ![Research Snippet #8 -More trouble for Tesla](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Picture1-4.png?width=370&height=220&name=Picture1-4.png) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #8 -More trouble for Tesla](https://www.electrifyresearch.co.uk/blog/more-trouble-for-tesla) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 15 April, 2025 ## Tesla brand desirability drops sharply among homeowners across key markets **London, April 2025** New... [Read More](https://www.electrifyresearch.co.uk/blog/more-trouble-for-tesla) ![Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/hs-fs/hubfs/image-png-Feb-28-2025-11-28-07-0409-AM.png?width=370&height=220&name=image-png-Feb-28-2025-11-28-07-0409-AM.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 28 February, 2025 We’re often told about the shortcomings of home electrification as if to prove the concept will... [Read More](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) ![Research Snippet #3 - How misinformation is stalling the EV revolution](https://www.electrifyresearch.co.uk/hs-fs/hubfs/15377a_bd006c9eefd947978c269d00c8298f53~mv2.webp?width=370&height=220&name=15377a_bd006c9eefd947978c269d00c8298f53~mv2.webp) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #3 - How misinformation is stalling the EV revolution](https://www.electrifyresearch.co.uk/blog/how-misinformation-is-stalling-the-ev-revolution) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 16 December, 2024 A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading... [Read More](https://www.electrifyresearch.co.uk/blog/how-misinformation-is-stalling-the-ev-revolution) ![Research Snippet #1 - Myths and misinformation about EVs and heat pumps](https://www.electrifyresearch.co.uk/hs-fs/hubfs/electrify-research-myths-misinformation-evs-heat-pump.webp?width=370&height=220&name=electrify-research-myths-misinformation-evs-heat-pump.webp) [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #1 - Myths and misinformation about EVs and heat pumps](https://www.electrifyresearch.co.uk/blog/myths-and-misinformation-about-evs-and-heat-pumps) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 16 December, 2024 The myths and misconceptions about electric vehicles (EVs) and air source heat pumps (ASHPs)... [Read More](https://www.electrifyresearch.co.uk/blog/myths-and-misinformation-about-evs-and-heat-pumps) ###### Blog Sidebar ###### Search Search ###### Category - [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) - [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) - [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) - [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) - [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) - [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) - [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) - [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) - [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) - [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) ###### Popular Post - [Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) - [Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) - [Research Snippet #13 - Heat pumps lead on homeowner satisfaction](https://www.electrifyresearch.co.uk/blog/heat-pumps-lead-on-homeowner-satisfaction) - [Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) - [Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) ###### Page: [1](https://www.electrifyresearch.co.uk/blog/tag/ev/page/1) [![Copy of Black and White Simple Fitness Mobile App Brand Guidelines Presentation (26)](https://www.electrifyresearch.co.uk/hubfs/Copy%20of%20Black%20and%20White%20Simple%20Fitness%20Mobile%20App%20Brand%20Guidelines%20Presentation%20(26).png)](https://www.electrifyresearch.co.uk/) ### Navigation - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) ###### Get in touch ### [ben.marks@electrifyresearch.co.uk](mailto:ben.marks@electrifyresearch.co.uk) + 44 (0) 7957 221 633   - - Copyright © 2026 Electrify Research All Rights Reserved. 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