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Snippet #12 - Use network effects to your advantage
Customer acquisition in home electrification is expensive, so you need every penny of your...
Topic
EV
Snippet #14 - UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles
New findings from Electrify Research reveal strong latent demand for electrified power trains among...
Snippet #10 - Tesla’s problems in Europe have only just begun
At Electrify Research, we’ve been tracking EV desirability by brand for the last two years via our ...
Snippet #9 - What is the "natural demand" for EVs?
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), recently told...
Snippet #8 -More trouble for Tesla
Tesla brand desirability drops sharply among homeowners across key markets
London, April 2025 New...
Snippet #7 - How network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Snippet #3 - How misinformation is stalling the EV revolution
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
Snippet #1 - Myths and misinformation about EVs and heat pumps
The myths and misconceptions about electric vehicles (EVs) and air source heat pumps (ASHPs)...