--- title: Home Electrification Insights | Electrify Research | Consumer Attitudes (2) description: Consumer Attitudes | (2) --- [Skip to content](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes/page/2#main-content) [![ER Logo Black autocrop -resized smaller-1](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png?width=130&height=64&name=ER%20Logo%20Black%20autocrop%20-resized%20smaller-1.png)](https://www.electrifyresearch.co.uk) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request) ## **Insights driving the home energy transition** Welcome to the Electrify Research blog where we feature insights and from HETS.   [know more](https://www.hubspot.com/) [Book a demo](https://meetings-eu1.hubspot.com/meetings/bmarks/demo-meeting-request?uuid=63f8738c-57ce-4627-a7d1-807477cafc49) ##### Topic # Consumer Attitudes (2) ![Research Snippet #4 - Listening to Consumers on Heat Pump Costs](https://www.electrifyresearch.co.uk/hs-fs/hubfs/Picture1-1.png?width=370&height=220&name=Picture1-1.png) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #4 - Listening to Consumers on Heat Pump Costs](https://www.electrifyresearch.co.uk/blog/beyond-carbon-why-consumers-hesitate-on-heat-pumps) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 20 January, 2025 **If we want to sell more heat pumps, we need to start listening to consumers** Because home heating... [Read More](https://www.electrifyresearch.co.uk/blog/beyond-carbon-why-consumers-hesitate-on-heat-pumps) ![Electrify Research helps Ambient make the case for smarter heat pump planning](https://www.electrifyresearch.co.uk/hs-fs/hubfs/ambient-1.png?width=370&height=220&name=ambient-1.png) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) ###### [Electrify Research helps Ambient make the case for smarter heat pump planning](https://www.electrifyresearch.co.uk/blog/electrify-research-helps-ambient-make-the-case-for-smarter-heat-pump-planning) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 19 December, 2024 Here's the short yet powerful report from the excellent [Ambient](https://www.projectambient.org/) that we were able to enhance with... [Read More](https://www.electrifyresearch.co.uk/blog/electrify-research-helps-ambient-make-the-case-for-smarter-heat-pump-planning) ![Research Snippet #3 - How misinformation is stalling the EV revolution](https://www.electrifyresearch.co.uk/hs-fs/hubfs/15377a_bd006c9eefd947978c269d00c8298f53~mv2.webp?width=370&height=220&name=15377a_bd006c9eefd947978c269d00c8298f53~mv2.webp) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #3 - How misinformation is stalling the EV revolution](https://www.electrifyresearch.co.uk/blog/how-misinformation-is-stalling-the-ev-revolution) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 16 December, 2024 A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading... [Read More](https://www.electrifyresearch.co.uk/blog/how-misinformation-is-stalling-the-ev-revolution) ![Research Snippet #2 - Why consumer data needs to be central to your climate action toolkit](https://www.electrifyresearch.co.uk/hs-fs/hubfs/11062b_b7002b503700468c8c2536725a7c7c6c~mv2%20(1).webp?width=370&height=220&name=11062b_b7002b503700468c8c2536725a7c7c6c~mv2%20(1).webp) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) ###### [Research Snippet #2 - Why consumer data needs to be central to your climate action toolkit](https://www.electrifyresearch.co.uk/blog/why-consumer-data-needs-to-be-central-to-your-climate-action-toolkit) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 16 December, 2024 ## **The 2050 illusion** When politicians reassure us they are ‘laser focused’ on achieving Net Zero by... [Read More](https://www.electrifyresearch.co.uk/blog/why-consumer-data-needs-to-be-central-to-your-climate-action-toolkit) ![Together in Electric Dreams](https://www.electrifyresearch.co.uk/hs-fs/hubfs/electrify-research-together-in-electric-dreams.webp?width=370&height=220&name=electrify-research-together-in-electric-dreams.webp) [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) ###### [Together in Electric Dreams](https://www.electrifyresearch.co.uk/blog/together-in-electric-dreams) By [Ben Marks](https://www.electrifyresearch.co.uk/blog/author/ben-marks) 21 November, 2024 I**’ve been having a recurring electric dream for about 5 years. I’ve wanted to start a new market...** [Read More](https://www.electrifyresearch.co.uk/blog/together-in-electric-dreams) ###### Blog Sidebar ###### Search Search ###### Category - [Research Snippet](https://www.electrifyresearch.co.uk/blog/tag/research-snippet) - [Consumer Attitudes](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes) - [Heat Pumps](https://www.electrifyresearch.co.uk/blog/tag/heat-pumps) - [EV](https://www.electrifyresearch.co.uk/blog/tag/ev) - [Sustainability](https://www.electrifyresearch.co.uk/blog/tag/sustainability) - [In The News/Press](https://www.electrifyresearch.co.uk/blog/tag/in-the-news-press) - [Electrify Research](https://www.electrifyresearch.co.uk/blog/tag/electrify-research) - [Policy](https://www.electrifyresearch.co.uk/blog/tag/policy) - [Myths & Misinformation](https://www.electrifyresearch.co.uk/blog/tag/myths-misinformation) - [solar](https://www.electrifyresearch.co.uk/blog/tag/solar) ###### Popular Post - [Research Snippet #15 - Use network effects to your advantage](https://www.electrifyresearch.co.uk/blog/snippet-12-use-network-effects-to-your-advantage) - [Research Snippet #6 - Heat Pumps, Spark Gaps and The Invisible Hand](https://www.electrifyresearch.co.uk/blog/heat-pump-snippet-3/4-heat-pumps-spark-gaps-and-the-invisible-hand) - [Research Snippet #13 - Heat pumps lead on homeowner satisfaction](https://www.electrifyresearch.co.uk/blog/heat-pumps-lead-on-homeowner-satisfaction) - [Research Snippet #18 -The UK is nearing an inflection point on BEVs](https://www.electrifyresearch.co.uk/blog/research-snippet-18-the-uk-is-nearing-an-inflection-point-for-bevs) - [Research Snippet #7 - How network effects accelerate the home energy transition](https://www.electrifyresearch.co.uk/blog/see-how-network-effects-accelerate-the-home-energy-transition) ###### Page: [1](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes/page/1) [2](https://www.electrifyresearch.co.uk/blog/tag/consumer-attitudes/page/2) [![Copy of Black and White Simple Fitness Mobile App Brand Guidelines Presentation (26)](https://www.electrifyresearch.co.uk/hubfs/Copy%20of%20Black%20and%20White%20Simple%20Fitness%20Mobile%20App%20Brand%20Guidelines%20Presentation%20(26).png)](https://www.electrifyresearch.co.uk/) ### Navigation - [Product](https://www.electrifyresearch.co.uk/product) - [Pricing](https://www.electrifyresearch.co.uk/pricing-electrify-research) - [Thinking](https://www.electrifyresearch.co.uk/blog) - [About](https://www.electrifyresearch.co.uk/about-us) - [Contact](https://www.electrifyresearch.co.uk/contact) ###### Get in touch ### [ben.marks@electrifyresearch.co.uk](mailto:ben.marks@electrifyresearch.co.uk) + 44 (0) 7957 221 633   - - Copyright © 2026 Electrify Research All Rights Reserved. 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